SHE-EOclub
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The Founder / @byalanaserraMeet Alana.
Meet Alana.
The woman pulling up chairs.
The career pivot
From strata to self-made.
Alana Serra left the security of strata management to become a full-time agency owner—trading a predictable career path for the freedom, pressure, and possibility of building something of her own.
Like so many founders in their 20s, she discovered that working for yourself can be exhilarating and deeply isolating at the same time. The old networking formula didn’t help: stiff rooms, rehearsed pitches, and conversations that felt more transactional than human.
the table we want
The vision
Ambition and genuine friendship can coexist.
She-EO Club is the room Alana wanted to walk into: grounded, social, high-energy, and filled with women who can talk strategy over coffee without turning friendship into a transaction.
Come sit with us